The Campaign is Live! How I Did It.

This is where the theory ends, and the real testing begins.

If you’ve been following along, you know I’ve been working to prove that adopting Realtor databases is the most powerful way to build a mortgage business from zero.

In Episode Three, I show you exactly how I:

✅ Built the first real email campaign to activate 500 cold contacts

✅ Worked with Carter Zimmerman (Lendesk President and my former co-founder) to craft the message

✅ Hit send on the entire list—no more planning, no more waiting

✅ And sat with the tension of “will this work?”

But this episode isn’t just about marketing.

It’s about the moment every founder faces when the preparation ends and the results are out of your hands.

There’s also a behind-the-scenes look at:

• My month-two scorecard—what’s working, what’s lagging

• A dirt bike trip that reminded me why balance matters

• How I’m reframing setbacks as signals, not proof that I’m failing

If you watch to the end, you’ll hear something I’ve never said publicly about my old programming—the fear of not being enough unless I’m always producing.

I think a lot of us carry that story.

If you’re building something right now—especially if it feels hard—this one is for you.

🎬 Watch Episode Three here → https://youtu.be/ixM13nv_gQQ

Bonus:

Thanks for being here and building alongside me.

This experiment only works because you’re part of it.

Let’s keep going—one test, one lesson, one build at a time.

— Greg

P.S.

I’d love to know what landed for you. Hit reply or leave a comment on the video—I read every one.